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Europeana Creative
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Tired of just looking at paintings ? Then, VanGoYourself !

Plurio.net, together with its partners in the Europeana Creative project, is going to develop a genuinely different and surprisingly deep service for tourists to engage with heritage, based on emotion, playfulness and curiosity. The name and concept for the service came up during the Co-Creation Workshops, that Plurio.net organized in Verdun and Mons for Europeana Creative. The name was inspired by the famous website ["Elf Yourself"] as well as by the Van Gogh exhibition in Mons. The name really reflects the wish to have heritage discovered in a fun and playful way.

Recreate a painting with your friends, then upload and share your photograph, twinned with the original, for others to enjoy. Decide how ambitious you feel, then choose to recreate an easy, medium or hard painting from a selection of classics.

The Last Supper, Leonardo da Vinci (1452-1519) vanGo’d by Jane
The Europeana Creative tourism pilot team recreating the Last Supper in a restaurant in Mons. Great fun!

The service will be used by tourism offices, museums, cities, tour guides, etc. to promote specific destinations, sites and events. After all, the tourism sector seeks to provide visitors with great experiences in order to get them to return to a destination or to tell friends and family about it in a positive way.

This pilot scheme could help to provide that experience. It can easily be integrated into existing marketing schemes and is very "light-weight" in terms of costs and management.

The service will be free and very simple to use. The website helps you to choose a painting to recreate. Once you have taken your picture, it is twinned with the original. You can also then share it through your own existing digital channels such as Facebook, Twitter, Pinterest, Tumblr, etc.

This is something visitors and tourists can do together, as friends or as a family, and can then share with more people online. It's inherently sociable and playful – and everyone loves an interesting or amusing photo!

The B2B Targets

The main targets for the use of the tourism pilot prototype are:
  • Tourist offices or public tourist bodies (from local to national / cross-border)
  • Museums and other content providers or cultural venues
The idea could be used to directly engage visitors in fun ways with cultural assets of the destination, generating interest as well as connecting them with art-historical themes and information in a deeper way.

The B2C Targets

The end user – or client – for the service will be a tourist or visitor who is digitally active. It is aimed at a wide group of tourists who may want to engage with paintings, images and photos, but don’t simply want to look and learn in very formalistic ways: because they are not interested in it or because they already know a lot about a destination.

The idea taps into a key emotional desire for fun and sociability. It both triggers and is based on natural curiosity.

This idea could be used:
  • To engage tourists in paintings relating to a specific destination.
  • To re-experience historical events that happened at a specific place.
  • To create tangible and extraordinary souvenirs and memories of the trip.
  • To support the creation of additional memories after the trip, for example, recreate images that have been discovered during the trip with the family.

Specific targets could be:
  • Young audiences (children, teenagers, school classes)
  • Families
  • Niche audiences with a very deep and specific interest in a destination, i. e., WW1, gardening, art nouveau, etc.
  • City breakers and tourists with a relatively shallow interest in cultural content
  • Tourist groups (recreating a painting instead of the "usual memory shot" in front of the bus).
Frank Thinnes - Agence Luxembourgeoise d'action culturelle
Frank Thinnes - Agence Luxembourgeoise d'action culturelle